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Lecturer(s)
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Kárný Adam, PhDr. Ph.D.
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Vaibar Marek, Mgr.
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Course content
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1. Speaking culture and interpersonal communication 2. Rhetoric and presentation skills and techniques 3. Principles of infographic creation and meaning 4. Motion design - principles of creating dynamic and audiovisual infographics 5. Creation and possibilities of computer presentation - software support 6. Creating audiovisual presentations and video recordings 7. Presentation on the Internet - creating a website for personal presentation and the importance of web design 8. Rhetoric and visual rhetoric in presentation (metonyms and metaphors). 9. The role of semiotics and social semiotics in the creation of visual and audiovisual content 10. The role of artificial intelligence in terms of supporting content creation and presentation form 11. Practical portfolio development - visual and audiovisual presentation 12. Practical portfolio development - online presentation
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Learning activities and teaching methods
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- Preparation for an examination (30-60)
- 13 hours per semester
- Contact hours
- 39 hours per semester
- Individual project (40)
- 26 hours per semester
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| prerequisite |
|---|
| Knowledge |
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| to search for information in available professional literature and other sources. |
| Skills |
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| to search for information in available professional literature and other sources; |
| to distinguish trustworthy information from the unreliable one; |
| to draw up a scientific text; |
| to use a text editor and MS PowerPoint to process short text and present it. |
| Competences |
|---|
| N/A |
| learning outcomes |
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| Knowledge |
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| to describe basic rules of presentation and results of professional activity; |
| to justify the basic rules of designing presentation and other results of professional activity. |
| Skills |
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| to develop a professional portfolio; |
| to draw up an expert report; |
| to create a PowerPoint presentation of an expert report; |
| to prepare a presentation and other ways of multimedia presentation at the basic graphic art level; |
| to process non-digital attachments (printed media, photographic documentation, CD carrier, etc.); |
| to present an expert report in the form of an output and to defend it with the support of the portfolio. |
| Competences |
|---|
| N/A |
| teaching methods |
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| Knowledge |
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| Discussion |
| Multimedia supported teaching |
| One-to-One tutorial |
| Seminar classes |
| Self-study of literature |
| Textual studies |
| Skills |
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| Students' portfolio |
| Task-based study method |
| Individual study |
| Seminar |
| Competences |
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| Seminar |
| Discussion |
| assessment methods |
|---|
| Knowledge |
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| Continuous assessment |
| Skills |
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| Seminar work |
| Portfolio |
| Individual presentation at a seminar |
| Project |
| Competences |
|---|
| Continuous assessment |
| Portfolio |
| Individual presentation at a seminar |
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Recommended literature
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Hierhold, Emil. Rétorika a prezentace. Praha, 2008.
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NOGA, P. Grafický design jako platforma kulturního i jazykového poznávání. Zlín: Univerzita Tomáše Bati ve Zlíně, 2023. ISBN 978-80-7678-156-6.
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Pricken, Mario. Visual creativity : inspirational ideas for advertising, animation and digital design. 1st pub. New York : Thames and Hudson, 2004. ISBN 0-500-51166-7.
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PŘIDALOVÁ, K. Toto není jenom kniha. Praha: UMPRUM, 2023. ISBN 978-80-88308-89-8.
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Samara, Timothy. Základy grafického designu. Praha, 2013.
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UHL SKŘIVANOVÁ, V. - POLÁČEK, S. (ed.). Arteduco: InSEA Plzeň 2019. Západočeská univerzita v Plzni, 2019. ISBN 978-80-261-0896-2.
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Zikmundová, Vladimíra. Kriteria hodnocení estetických kvalit rozhraní učebních materiálů počítačem podporované výuky. Od programovaného učení k e-learningu : sborník z . 2005.
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