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Lecturer(s)
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Course content
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Further work with basic principles of the field: Form and content. What is good graphoc design. Hierarchy of text and image. Accent. The purpose of a graphic design. Dynamic and static composition. Font, its choice and combination. Color in graphic design. Graphic stylization - ornament, pictogram, typographical exercise - monogram, typographic composition, simple visual style - logotype, business card, brochure, invitation etc.) How to influence people's mind. Graphic design at school praxis.
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Learning activities and teaching methods
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Discussion, Multimedia supported teaching, Seminar
- Individual project (40)
- 40 hours per semester
- Graduate study programme term essay (40-50)
- 40 hours per semester
- Contact hours
- 18 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of how to work with vector and bitmap graphic editors and DTP programmes. |
| learning outcomes |
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| Student is going to deepen the competencies in the field of using multimedia in graphic design. Student is able to create adequate composition with text and image in the context of purpose. He is also able to think in the context of nowadays visual culture and professional technologies of complex graphic design task. |
| teaching methods |
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| Seminar |
| Multimedia supported teaching |
| Discussion |
| assessment methods |
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| Individual presentation at a seminar |
| Continuous assessment |
| Project |
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Recommended literature
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Ambrose, Gavin; Harris, Paul. Grundlagen der Typografie. München : Stiebner, 2007. ISBN 978-3-8307-1332-6.
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Beran, Vladimír. Typografický manuál.
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Crow, David. Visible signs : an introduction to semiotics. Lausanne : AVA Publishing, 2003. ISBN 2-88479-035-7.
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Gordon, Bob; Gordon, Maggie. The complete guide to digital graphic design. London : Thames & Hudson, 2004. ISBN 0-500-28315-X.
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Hlavsa,O. Typografie 1-3. Praha, STN, 1976.
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Pricken, Mario. Visual creativity : inspirational ideas for advertising, animation and digital design. 1st pub. New York : Thames and Hudson, 2004. ISBN 0-500-51166-7.
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Triggs, Teal. Experimentelle Typografie : avantgarde im modernen Schriftdesign. Stiebner Verlag GmbH, 2003. ISBN 3830712839.
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