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Lecturer(s)
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Lihunová Jana, Mgr. Ph.D.
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Rajchl Milan, MgA. Mgr.
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Šimonová Jana, Mgr. et BcA.
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Course content
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1. Form and content. What's a good graphic design 2. Hierarchy of text, image, accented information 3. The purpose of graphic design, printed matter, 4. Dynamic and static composition 5. Function and font development 6. Font, font types, font and its selection or combination 7. Sorting fonts into word elements. Book font, advertisement, and promotion 8. Experimental typography 9. Color in graphic design 10. Graphic stylization - ornament, pictogram, typographic exercises - monogram, typographic composition 11. Unified visual style - logotype, business card, flyer, invitation, etc.) 12. How do we influence people's thinking? Graphic design in pedagogical practice 13. Excursions in the printer, DTP workplace, advertising company. Examples of seminar exercises: - Design of a business card, New Year's Eve, letter paper and envelope, wedding announcement. - Invitation, menu, theater program proposal. - Designs of flyer, poster. - Design of diploma, calendar, catalog.
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Learning activities and teaching methods
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- Practical training (number of hours)
- 13 hours per semester
- Individual project (40)
- 25 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| to describe the graphics software environment (Adobe Illustrator, InDesign, Photoshop); |
| to express basic typographic rules and tools. |
| Skills |
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| to use the experience with the graphic editor; |
| to use the right principles of graphic design solution for classic tasks; |
| to use the form in accordance with its content and purpose. |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| to explain advanced graphics software (Adobe Illustrator, InDesign, Photoshop); |
| Skills |
|---|
| to use the form in accordance with the content and purpose - according to the content and purpose of the print, to choose dynamically or statically the composition, to choose the appropriate types of fonts and to combine them appropriately; |
| to stylize the selected motif originally, to be unambiguous, visually distinct and easily remembered; |
| to choose rationally and functionally a balanced, harmonic or dramatic, expressive color solution; |
| to develop graphical solutions in sketch variants, respond appropriately and inventively to proofreading suggestions and can, in accordance with the requirements set forth, make suggestions in graphically pure and formally precise definitions; |
| to apply the tasks of applied graphics even in their pedagogical practice. |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Discussion |
| Multimedia supported teaching |
| One-to-One tutorial |
| Group discussion |
| Self-study of literature |
| Field trip |
| Skills |
|---|
| Collaborative instruction |
| Students' portfolio |
| Skills demonstration |
| Individual study |
| Seminar |
| Competences |
|---|
| Field trip |
| One-to-One tutorial |
| Discussion |
| Task-based study method |
| assessment methods |
|---|
| Knowledge |
|---|
| Seminar work |
| Individual presentation at a seminar |
| Skills demonstration during practicum |
| Skills |
|---|
| Skills demonstration during practicum |
| Portfolio |
| Competences |
|---|
| Seminar work |
| Individual presentation at a seminar |
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Recommended literature
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Graphis : the International Magazine of Design and Communications.. New York: Graphis Inc.
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Typo: typografie, grafický design, vizuální komunikace.. Praha: Svět tisku.
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Ambrose, Gavin. The visual dictionary of graphic design. Lausanne : AVA Publishing, 2006. ISBN 2-940373-43-4.
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Hlavsa, Oldřich. Typographia. Praha : Státní nakladatelství technické literatury, 1981.
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MORLEY, N. Linocut for Artists and Designers. The Crowood Press, 2016. ISBN 978-17-8500-146-8.
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Petzow, Günter. Metallographic etching. 2nd ed. Materials Park : ASM International, 1999. ISBN 978-0-87170-633-1.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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Sylvestrová, Marta. Český filmový plakát 20. století. V Brně : Moravská galerie, 2004. ISBN 80-7027-125-6.
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Wlassikoff, Michel. The story of graphic design in France. Corte Madera : Gingko Press, 2005. ISBN 1-58423-220-X.
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