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Lecturer(s)
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Líblová Catherine, Mgr.
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Tichý Tomáš, Mgr.
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Čadová Veronika, Mgr. Bc.
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Lingvista4 Barbora, Mgr.
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Course content
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Week 1 Introduction to the Course Cross-cultural Differences in Business Communication Week 2 Telephoning - telephoning across cultures and communication strategies Week 3 Presentations - presentation skills for business Week 4 Presentations - giving an impromptu presentation Week 5 Business Correspondence - developing writing skills in business Week 6 Business Meetings - types and structure Week 7 Business Meetings - giving a briefing, negotiating agreement Week 8 Negotiating deals Week 9 Persuasion and Influence in Business Communication Week 10 Business Conferences - preparation, guidelines for a teleconference Week 11 Business Conferences - taking part in a teleconference Week 12 Managing Business Risks - types of business risks and risk management process Week 13 Final Evaluation
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Learning activities and teaching methods
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Cooperative instruction, Multimedia supported teaching, Skills demonstration, Individual study, Practicum
- Team project (50/number of students)
- 10 hours per semester
- Contact hours
- 26 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 16 hours per semester
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| prerequisite |
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| Knowledge |
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| - to utilize language skills at the level of the UJP/AC8B course or at the B2 level according to the Common European Framework of Reference for Languages, primarily: |
| - to distinguish between grammatical structures used in basic formal and informal social conversation and comprehension |
| - to distinguish between vocabulary and phraseology used in basic formal and informal social conversation and comprehension |
| Skills |
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| - summarize and analyze information from reading news regarding general topics |
| - summarize and analyze information from listenings regarding general topics |
| - talk about general topics fluently |
| - express oneself on a wide range of issues related to general topics |
| - write texts on general topics |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| - distinguish cultural differencesin in various countries relevant to business communication |
| - distinguish basic principles of effective communication |
| - distinguish basic differences in business telephone communication in various countries |
| - to distinguish the vocabulary used in a telephone conversation with a foreign business partner |
| - identify and name basic parts of business communication |
| - identify basic principles of effective business presentation and its preparation |
| - name visual information used in effective business communication |
| - identify vocabulary used in describing economic trends |
| - identify basic principles of effectivebusiness meeting and its preparation |
| - distinguish the vocabulary used in an effective business meeting |
| - name basic duties of a person chairing a business meeting |
| - distinguish basic principles of a business meeting |
| Skills |
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| - conduct business negotiations with a foreign business partner in various situations |
| - prepare for incoming and outgoing phone calls with your foreign business partner (setting goals, etc.) |
| - summarize and analyze information obtained by listening to specific business phone calls |
| - conduct phone calls with a foreign business partner in various situations (e.g., resolving customer issues) |
| - describe a specific economic trend using a graph of the real economic situation |
| - summarize and analyze the information obtained by listening to the text of a specific business presentation |
| - deliver a business presentation on a chosen topic |
| - summarize and analyze the information obtained by listening to a specific business negotiation |
| - conduct a specific business negotiation based on a given agenda |
| - create minutes from a business meeting based on watching a video recording of the specific meeting |
| - to summarize and evaluate business risks of a specific business situation |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Practicum |
| Multimedia supported teaching |
| Individual study |
| Textual studies |
| Staging methods, role playing |
| Lecture |
| Lecture with visual aids |
| Situation.... |
| Students' portfolio |
| Skills |
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| Practicum |
| Collaborative instruction |
| Discussion |
| Individual study |
| Staging methods, role playing |
| Lecture |
| Students' portfolio |
| Situation.... |
| Competences |
|---|
| Practicum |
| Multimedia supported teaching |
| Individual study |
| Textual studies |
| Collaborative instruction |
| Discussion |
| assessment methods |
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| Knowledge |
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| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Group presentation at a seminar |
| Continuous assessment |
| Competences |
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| Continuous assessment |
| Skills demonstration during practicum |
| Group presentation at a seminar |
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Recommended literature
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Bob Dignen & Ian McMaster. Effective International Business Communication. London, United Kingdom, 2013. ISBN 978-0-00-746056-4.
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James Schofield & Anna Osborn. English for Business: Speaking. London, United Kingdom, 2011. ISBN 978-0-00-742323-1.
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Kaate Baade, Christopher Holloway, John Hughes, Jim Scrivener & Rebecca Turner. Business Result Advanced Second Edition. Oxford, United Kingdom, 2018. ISBN 978-0-19-473906-1.
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Michael Duckworth, John Hughes & Rebecca Turner. Business Result Upper-intermediate Second Edition. Oxford, 2018. ISBN 9780194739009.
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Powell, Mark. International negotiations. Cambridge : Cambridge University Press, 2012. ISBN 978-0-521-14992-1.
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Sweeney, S. English for Business Communication. Cambridge, UK, 2003. ISBN 0-521-75449-6.
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