University of West Bohemia in Pilsen
Study programmes & Course catalogue
for academic year 2025/2026
University of West Bohemia in Pilsen
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Faculty Faculty of Economics (FEK)
Study programme Marketing Management (B0414A050002)
Branch of study / Specialization Marketing Management (B0414A050002/0 - 21)
Level of acquired qualification Bachelor
Form of study Full-time
Standard length of study 3 years
Number of ECTS credits 180
Qualification awarded Bachelor (0)
Access to further studies Master study programme  
Type of completion State Final Exam
Study and Examination Code URL
Faculty coordinator for international students
Šťastná Petra, Mgr.
Email: ihoraiso@fek.zcu.cz
Phone: +420 377 633 409
Fax:
Key learning outcomes The Bachelor programme runs for a standard length of 3 years. To meet the programme requirements students is expected: to obtain at least 180 credits (corresponding to 180 credits in ECTS), to write and defend their Bachelor theses and to pass the final state examination.
Specific admission requirements The outcome and overview of previous secondary school studies; significant specialized activities during secondary school and successful completion of the National Comparative Exams (NSZ) will be taken into consideration
Specific provisions for recognition of prior learning General Rules for the Recognition of Previous Studies
Qualification requirements and regulations unspecified
Profile of the programme unspecified
Persistence requirements Absolventi budou disponovat odbornými znalostmi, dovednostmi a obecnými způsobilostmi, které jim umožní pokračovat v navazujícím magisterském studijním programu zaměřeném na marketing nebo ekonomiku a management.
Occupational profiles of graduates with examples unspecified
Branch of study / Specialization guarantor Konečná Jana, doc. Ing. Ph.D., MBA
Simple list of courses for the given plan Course list by year of study and semester Structured list of courses in the plan
Status Recommended year of study Recommended semester Course code Course title (* Final State Examination) Language of instruction Number of ECTS credits Course availability
C Optional 1 - UTS/TV Physical Education Czech 1  
A Compulsory 1 Winter KMA/ZM1 Mathematics for Economists 1 Czech 4  
A Compulsory 1 Winter KPM/UPE Introduction to Business Economy Czech 4  
A Compulsory 1 Winter KIV/ZI Fundamentals of Informatics Czech 3  
A Compulsory 1 Winter KPM/PSYCH People in Organisational and Managerial Practice Czech 4  
A Compulsory 1 Winter KEM/EK1 Microeconomics Czech 6  
A Compulsory 1 Winter KMO/UDS Introduction to University Studies Czech 3  
B Compulsory option 1 Winter UJP/NC5W Business German Intermediate 1 German 4  
B Compulsory option 1 Winter UJP/AC5B Business English Intermediate 1 English 4  
B Compulsory option 1 Winter UJP/NC7W Business German 3 German 4 The course is available to visiting students
B Compulsory option 1 Winter UJP/AC7B Business English 3 English 4 The course is available to visiting students
C Optional 1 Winter KMA/SZM1 Seminar to Subject Mathematics for Economists 1 Czech 2  
C Optional 1 Winter KFU/ZUC Principles of Accounting Czech 3  
C Optional 1 Winter KPO/USPN Introduction to the Study of Law Czech 3  
C Optional 1 Winter KMA/MP1 Mathematical proseminar 1 Czech 2  
A Compulsory 1 Summer KPM/PE Business Economy Czech 6  
A Compulsory 1 Summer KOP/ÚOP Introduction to Commercial Law Czech English 3  
A Compulsory 1 Summer KMO/MTG Marketing Czech 6  
A Compulsory 1 Summer KFU/UCE Accounting Czech 6  
A Compulsory 1 Summer KEM/EK2 Macroeconomics Czech 6  
B Compulsory option 1 Summer UJP/AC6B Business English Intermediate 2 English 4  
B Compulsory option 1 Summer UJP/AC8B Business English 4 English 4 The course is available to visiting students
B Compulsory option 1 Summer UJP/NC8W Business German 4 German 4 The course is available to visiting students
B Compulsory option 1 Summer UJP/NC6W Business German Intermediate 2 German 4  
C Optional 1 Summer KMO/TUR Tourism Essentials Czech 3  
B Compulsory option 2 - UJP/EBCS Business Culture Studies in English English 2 The course is available to visiting students
B Compulsory option 2 - UJP/EFB English for Finance and Banking English 2 The course is available to visiting students
B Compulsory option 2 - UJP/EBC English for Business Communication English 2 The course is available to visiting students
B Compulsory option 2 - UJP/NBA German for Banking German 2 The course is available to visiting students
B Compulsory option 2 - UJP/NCR German for Tourism German 2 The course is available to visiting students
B Compulsory option 2 - UJP/EFT English for Tourism English 2 The course is available to visiting students
C Optional 2 - KEM/OF Private Finance Czech 4  
C Optional 2 - KMO/HMM Hospitality Marketing Management Czech 3  
A Compulsory 2 Winter KEM/STA Statistics Czech 6  
A Compulsory 2 Winter KMO/MTGB Marketing Applications Czech English 4  
A Compulsory 2 Winter KPM/MANG Management Czech English 6  
A Compulsory 2 Winter KFU/FIV Financial Reporting Czech 6  
B Compulsory option 2 Winter KEM/MAM Managerial Modelling Czech 6  
B Compulsory option 2 Winter KMO/AMM International Marketing in English English 4  
C Optional 2 Winter KPM/PPR Personnel Processes in Organizations Czech 4  
C Optional 2 Winter KMO/MML Spa Marketing Management Czech 3  
C Optional 2 Winter KPM/ZAP Fundamentals of Business Czech 4  
C Optional 2 Winter KMO/AICB Intercultural Communication for Business in English English 4 The course is available to visiting students
A Compulsory 2 Summer KMO/OB Retail Czech 5  
A Compulsory 2 Summer KEM/STZD Statistical Data Analysis Czech 4  
A Compulsory 2 Summer KMO/MTGV Market Research Czech English 3  
A Compulsory 2 Summer KFU/FIM Financial Management Czech English 6  
A Compulsory 2 Summer KPM/PMN Project Management Czech 6  
B Compulsory option 2 Summer KEM/LOG Logistics Czech English 6  
B Compulsory option 2 Summer KGE/GBS Geography of Bavaria and Saxony Czech 3  
B Compulsory option 2 Summer KEM/EAE Economic Applications in Excel Czech 4  
C Optional 2 Summer KMO/PCR Tourist Guide Czech 5  
C Optional 2 Summer KMO/SCT Study Tours for Tourism Czech 3  
B Compulsory option 3 - KPM/SOMAD Social and Managerial Skills Czech 4  
C Optional 3 - KPM/ABS Amazing Business School Czech English 4  
C Optional 3 - KFU/CIF unspecified Czech 2  
C Optional 3 - KPM/SP Social entrepreneurship Czech 3  
A Compulsory 3 Winter KMO/PRX Practical Training Czech German 5  
A Compulsory 3 Winter KMO/PROMO Marketing Project Czech English 4  
A Compulsory 3 Winter KMO/MINT Marketing on the Internet Czech English 4  
A Compulsory 3 Winter KMO/SBP1 Thesis Related Seminar 1 Czech 2  
A Compulsory 3 Winter KMO/SEU World Economy and the European Union Czech 4  
B Compulsory option 3 Winter KFU/MUCN Managerial Accounting Czech 4  
B Compulsory option 3 Winter KMO/GCR Geography of Tourism Czech English 5  
B Compulsory option 3 Winter KMO/AMK Marketing Communication English 4 The course is available to visiting students
B Compulsory option 3 Winter KMO/MMO Retail Marketing and Management Czech 4  
B Compulsory option 3 Winter KMO/NMK Marketing Communication in German German 4 The course is available to visiting students
B Compulsory option 3 Winter KMO/MMT Marketing Management in Tourism Czech English 5  
B Compulsory option 3 Winter KMO/GCM Graphics and Copywriting for Marketing Czech 4  
C Optional 3 Winter KGE/EG3 Economic Geography 3 - Transport and Services Czech 4  
C Optional 3 Winter KMO/SMM Social Media Marketing Czech 4  
C Optional 3 Winter KFU/FAN Financial Analysis Czech 4  
A Compulsory 3 Summer KEM/SBZEK State Bachelor Exam in Economics  (*) Czech English 0  
A Compulsory 3 Summer KMO/SBZMR Bachelor State Examination in Marketing Management  (*) Czech English 0  
A Compulsory 3 Summer KMO/MTGS Service Marketing Czech English 4  
A Compulsory 3 Summer KMO/SBP2 Thesis Related Seminar 2 Czech 10  
A Compulsory 3 Summer KMO/TOJ Business Negotiation Training Czech 4  
B Compulsory option 3 Summer KGE/RMM Regional and City Management and Marketing Czech 4  
B Compulsory option 3 Summer KMO/NMS Marketing Case Studies in German German 4 The course is available to visiting students
B Compulsory option 3 Summer KMO/AMS Marketing Case Studies in English English 4 The course is available to visiting students
B Compulsory option 3 Summer KFU/DAP Business Taxes Czech 4  
B Compulsory option 3 Summer KMO/EEI European Economic Integration Czech 3  
B Compulsory option 3 Summer KGE/GPLI Geography of Global Issues Czech 3  
B Compulsory option 3 Summer KMO/OVO Business Relations and Operations Czech 4  
C Optional 3 Summer KFU/BAN Banking Czech 4  
C Optional 3 Summer KMO/PS Project Seminar Czech English German 3  
C Optional 3 Summer KPM/PPP Business Plan and Doing Business in Practice Czech English 4  
B Compulsory option - - KMO/UMT Project Seminar - Sustainability in Marketing and Tourism Czech English German 5  
University of West Bohemia in Pilsen, date of update: 23.04.2025 23:52. Data created for academic year 2025/2026