University of West Bohemia in Pilsen
Study programmes & Course catalogue
for academic year 2026/2027
University of West Bohemia in Pilsen
Česky
Search
FAQ

Information on study programme

« Back
Faculty Faculty of Economics (FEK)
Study programme Marketing Management (B0414A050002)
Branch of study / Specialization Marketing Management (B0414A050002/0 - Plzeň 26-)
Level of acquired qualification Bachelor
Form of study Full-time
Standard length of study 3 years
Number of ECTS credits 180
Qualification awarded Bachelor (0)
Access to further studies Master study programme  
Type of completion State Final Exam
Study and Examination Code URL
Faculty coordinator for international students
Vallišová Barbora, Mgr.
Email: ihoraiso@fek.zcu.cz
Phone: +420 377 633 409
Fax:
Key learning outcomes The Bachelor programme runs for a standard length of 3 years. To meet the programme requirements students is expected: to obtain at least 180 credits (corresponding to 180 credits in ECTS), to write and defend their Bachelor theses and to pass the final state examination.
Specific admission requirements The outcome and overview of previous secondary school studies; significant specialized activities during secondary school and successful completion of the National Comparative Exams (NSZ) will be taken into consideration
Specific provisions for recognition of prior learning General Rules for the Recognition of Previous Studies
Qualification requirements and regulations unspecified
Profile of the programme unspecified
Persistence requirements Absolventi budou disponovat odbornými znalostmi, dovednostmi a obecnými způsobilostmi, které jim umožní pokračovat v navazujícím magisterském studijním programu zaměřeném na marketing nebo ekonomiku a management.
Occupational profiles of graduates with examples unspecified
Branch of study / Specialization guarantor Malá Ema, doc. Ing. Ph.D., MBA
Simple list of courses for the given plan Course list by year of study and semester Structured list of courses in the plan
Status Recommended year of study Recommended semester Course code Course title (* Final State Examination) Language of instruction Number of ECTS credits Course availability
A Compulsory 1 Winter KMO/SE World Economy and the European Union Czech 4  
A Compulsory 1 Winter KMA/ZM1 Mathematics for Economists 1 Czech 4  
A Compulsory 1 Winter KMO/UDS Introduction to University Studies Czech 3  
A Compulsory 1 Winter KPM/UPE Introduction to Business Economy Czech 4  
A Compulsory 1 Winter KPM/PSYCH People in Organisational and Managerial Practice Czech 4  
A Compulsory 1 Winter KEM/EK1 Microeconomics Czech 6  
A Compulsory 1 Winter KIV/ZI Fundamentals of Informatics Czech 3  
C Optional 1 Winter KMA/MP1 Mathematical proseminar 1 Czech 2  
C Optional 1 Winter KFU/ZUC Principles of Accounting Czech 3  
C Optional 1 Winter KMA/SZM1 Seminar to Subject Mathematics for Economists 1 Czech 2  
A Compulsory 1 Summer KMO/MTG Marketing Czech 6  
A Compulsory 1 Summer KEM/EK2 Macroeconomics Czech 6  
A Compulsory 1 Summer KFU/UCE Accounting Czech 6  
A Compulsory 1 Summer KPM/PE Business Economy Czech 6  
A Compulsory 1 Summer KMO/OB Retail Czech 5  
C Optional 1 Summer KMO/TUR Tourism Essentials Czech 3  
C Optional 2 - KMO/AICB Intercultural Communication for Business in English English 4 The course is available to visiting students
C Optional 2 - KEM/OF Private Finance Czech 4  
A Compulsory 2 Winter KEM/STA Statistics Czech 6  
A Compulsory 2 Winter KFU/FIV Financial Reporting Czech 6  
A Compulsory 2 Winter KPM/MANG Management Czech English 6  
A Compulsory 2 Winter KMO/MTGB Marketing Applications Czech English 4  
B Compulsory option 2 Winter UJP/AEP5 English for Academic Purposes 5 English 4  
B Compulsory option 2 Winter KMO/AMM International Marketing in English English 4  
B Compulsory option 2 Winter KEM/MAM Managerial Modelling Czech 6  
B Compulsory option 2 Winter UJP/NC7W Business German 3 German 4 The course is available to visiting students
B Compulsory option 2 Winter UJP/AC7B Business English 3 English 4 The course is available to visiting students
B Compulsory option 2 Winter UJP/NB5 German B5 German 2  
B Compulsory option 2 Winter UJP/NB1 German B1 German 2  
B Compulsory option 2 Winter UJP/NB3 German B3 German 2  
C Optional 2 Winter KPM/ZAP Fundamentals of Business Czech 4  
C Optional 2 Winter KGE/GPK Geography of the Pilsen region Czech 3  
C Optional 2 Winter KMO/MML Spa Marketing Management Czech 3  
C Optional 2 Winter KPM/PPR Personnel Processes in Organizations Czech 4  
A Compulsory 2 Summer KFU/FIM Financial Management Czech English 6  
A Compulsory 2 Summer KPM/PMN Project Management Czech 6  
A Compulsory 2 Summer KMO/MTGV Market Research Czech English 3  
A Compulsory 2 Summer KEM/STZD Statistical Data Analysis Czech 4  
B Compulsory option 2 Summer KEM/EAE Economic Applications in Excel Czech 4  
B Compulsory option 2 Summer UJP/AC8B Business English 4 English 4 The course is available to visiting students
B Compulsory option 2 Summer UJP/NB4 German B4 German 2  
B Compulsory option 2 Summer KEM/LOG Logistics Czech English 6  
B Compulsory option 2 Summer KGE/GBS Geography of Bavaria and Saxony Czech 3  
B Compulsory option 2 Summer UJP/NC8W Business German 4 German 4 The course is available to visiting students
B Compulsory option 2 Summer UJP/NB2 German B2 German 2  
B Compulsory option 2 Summer UJP/NB6 German B6 Czech 2  
B Compulsory option 2 Summer UJP/AEP6 English for Academic Purposes 6 English 4  
C Optional 2 Summer KMO/PCR Tourist Guide Czech 5  
C Optional 2 Summer KMO/SCT Study Tours for Tourism Czech 3  
C Optional 2 Summer KMO/HMM Hospitality Marketing Management Czech 3  
B Compulsory option 3 - KPM/SOMAD Social and Managerial Skills Czech 4  
C Optional 3 - KFU/CIF unspecified Czech 2  
A Compulsory 3 Winter KMO/PRX Practical Training Czech German 5  
A Compulsory 3 Winter KMO/PROMO Marketing Project Czech English 4  
A Compulsory 3 Winter KMO/MINT Marketing on the Internet Czech English 4  
A Compulsory 3 Winter KMO/SBP1 Thesis Related Seminar 1 Czech 2  
B Compulsory option 3 Winter KMO/GCM Graphics and Copywriting for Marketing Czech 4  
B Compulsory option 3 Winter KMO/AMK Marketing Communication English 4 The course is available to visiting students
B Compulsory option 3 Winter KMO/NMK Marketing Communication in German German 4 The course is available to visiting students
B Compulsory option 3 Winter KMO/GCR Geography of Tourism Czech English 5  
B Compulsory option 3 Winter KFU/MUCN Managerial Accounting Czech 4  
B Compulsory option 3 Winter KMO/MMT Marketing Management in Tourism Czech English 5  
B Compulsory option 3 Winter KMO/MMO Retail Marketing and Management Czech 4  
C Optional 3 Winter KMO/SMM Social Media Marketing Czech 4  
C Optional 3 Winter KFU/FAN Financial Analysis Czech 4  
C Optional 3 Winter KGE/EG3 Economic Geography 3 - Transport and Services Czech 4  
C Optional 3 Winter KPO/USPN Introduction to the Study of Law Czech 3  
C Optional 3 Winter KPM/ABS Amazing Business School Czech English 4  
A Compulsory 3 Summer KMO/SBP2 Thesis Related Seminar 2 Czech 10  
A Compulsory 3 Summer KMO/TOJ Business Negotiation Training Czech 4  
A Compulsory 3 Summer KEM/SBZEK State Bachelor Exam in Economics  (*) Czech English 0  
A Compulsory 3 Summer KOP/ÚOP Introduction to Commercial Law Czech English 3  
A Compulsory 3 Summer KMO/MTGS Service Marketing Czech English 4  
A Compulsory 3 Summer KMO/SBZMR Bachelor State Examination in Marketing Management  (*) Czech English 0  
B Compulsory option 3 Summer KMO/EEI European Economic Integration Czech 3  
B Compulsory option 3 Summer KMO/AMS Marketing Case Studies in English English 4 The course is available to visiting students
B Compulsory option 3 Summer KFU/DAP Business Taxes Czech 4  
B Compulsory option 3 Summer KMO/OVO Business Relations and Operations Czech 4  
B Compulsory option 3 Summer KGE/GPLI Geography of Global Issues Czech 3  
B Compulsory option 3 Summer KGE/RMM Regional and City Management and Marketing Czech 4  
B Compulsory option 3 Summer KMO/NMS Marketing Case Studies in German German 4 The course is available to visiting students
C Optional 3 Summer KPM/SP Social entrepreneurship Czech 3  
C Optional 3 Summer KMO/PS Project Seminar Czech English German 3  
C Optional 3 Summer KFU/BAN Banking Czech 4  
C Optional 3 Summer KPM/PPP Business Plan and Doing Business in Practice Czech English 4  
B Compulsory option - - KFU/ATAX Economic Concepts of Taxation English 4 The course is available to visiting students
B Compulsory option - - KMO/UMT Project Seminar - Sustainability in Marketing and Tourism Czech English German 5  
B Compulsory option - - KFU/ACPES Comparative Public Economic Studies English 4 The course is available to visiting students
B Compulsory option - - UJP/PN Presentation in German German 2  
B Compulsory option - - KPM/HRM Human Resource Management English 4 The course is available to visiting students
B Compulsory option - - KPM/ABIAI Modern Approaches in Management with Artificial Intelligence and Business Intelligence English 4 The course is available to visiting students
B Compulsory option - - UJP/NCR German for Tourism German 2 The course is available to visiting students
C Optional - - KMO/MKT Marketing communication in tourism - podcasts Czech English German 4  
C Optional - - KFU/EFNO Economics and Finance of Non-profit Organisations Czech 4  
B Compulsory option - Winter KFU/AFAN Financial Analysis in English English 4  
B Compulsory option - Winter KFU/AFIM Financial Information for Management in English English 3 The course is available to visiting students
B Compulsory option - Winter KMO/ASMO Tourism and service system English 4 The course is available to visiting students
C Optional - Winter REK/MHEUT unspecified English 3  
C Optional - Winter REK/GLCA2 unspecified German 1  
C Optional - Winter REK/AI unspecified English 4  
C Optional - Winter REK/GP unspecified English 5  
C Optional - Winter REK/EU unspecified English 6  
C Optional - Winter REK/GLCA0 unspecified German 1  
C Optional - Winter REK/GLCB2 unspecified German 1  
C Optional - Winter REK/GLCB1 unspecified German 1  
C Optional - Winter REK/ISU unspecified English 6  
C Optional - Winter REK/GG unspecified English 3  
C Optional - Winter REK/CHIN1 unspecified English 2  
C Optional - Winter REK/ODF unspecified English 2  
C Optional - Winter REK/ICOM unspecified Czech 3  
C Optional - Winter REK/GLCA1 unspecified German 1  
C Optional - Winter REK/SMCH unspecified English 6  
B Compulsory option - Summer KPM/APROM Process Management English 4  
B Compulsory option - Summer KEM/AIEEU Introduction to Economics of the EU English 4 The course is available to visiting students
B Compulsory option - Summer KPM/APM2 Project Management according to PRINCE2 Methodology English 4 The course is available to visiting students
B Compulsory option - Summer KPM/AROP Project Budgeting in English English 4 The course is available to visiting students
C Optional - Summer REK/CHIN2 unspecified English 2  
C Optional - Summer REK/ICON unspecified Czech 3  
C Optional - Summer REK/GLO unspecified English 6  
C Optional - Summer KMA/ZM2 Mathematics for Economists 2 Czech 3  
C Optional - Summer KIV/ZIS Fundamentals of Information Systems Czech 4  
C Optional - Summer REK/ICPD unspecified Czech 3  
C Optional - Summer REK/CECL unspecified English 3  
University of West Bohemia in Pilsen, date of update: 19.04.2026 23:51. Data created for academic year 2026/2027