| Faculty | Faculty of Economics (FEK) | ||||
|---|---|---|---|---|---|
| Study programme | Marketing Management (B0414A050002) | ||||
| Branch of study / Specialization | Marketing Management (B0414A050002/0 - 21) | ||||
| Level of acquired qualification | Bachelor | ||||
| Form of study | Full-time | ||||
| Standard length of study | 3 years | ||||
| Number of ECTS credits | 180 | ||||
| Qualification awarded | Bachelor (0) | ||||
| Access to further studies | Master study programme | ||||
| Type of completion | State Final Exam | ||||
| Study and Examination Code | URL | ||||
| Faculty coordinator for international students |
|
||||
| Key learning outcomes | The Bachelor programme runs for a standard length of 3 years. To meet the programme requirements students is expected: to obtain at least 180 credits (corresponding to 180 credits in ECTS), to write and defend their Bachelor theses and to pass the final state examination. | ||||
| Specific admission requirements | The outcome and overview of previous secondary school studies; significant specialized activities during secondary school and successful completion of the National Comparative Exams (NSZ) will be taken into consideration | ||||
| Specific provisions for recognition of prior learning | General Rules for the Recognition of Previous Studies | ||||
| Qualification requirements and regulations | unspecified | ||||
| Profile of the programme | unspecified | ||||
| Persistence requirements | Absolventi budou disponovat odbornými znalostmi, dovednostmi a obecnými způsobilostmi, které jim umožní pokračovat v navazujícím magisterském studijním programu zaměřeném na marketing nebo ekonomiku a management. | ||||
| Occupational profiles of graduates with examples | unspecified | ||||
| Branch of study / Specialization guarantor | Konečná Jana, doc. Ing. Ph.D., MBA |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KIV/ZI | Fundamentals of Informatics | 3 | Zk+ | 1+2+0 | 1 | Winter | |
| KMA/ZM1 | Mathematics for Economists 1 | 4 | Zk+ | 2+2+0 | 1 | Winter | |
| KEM/EK1 | Microeconomics | 6 | Zk+ | 3+1+0 | 1 | Winter | |
| KPM/UPE | Introduction to Business Economy | 4 | Zk+ | 2+1+0 | 1 | Winter | |
| KPM/PSYCH | People in Organisations and Management | 4 | Zk+ | 2+1+0 | 1 | Winter | |
| KMO/UDS | Introduction to University Studies | 3 | Zp | 1+0+0 | 1 | Winter | |
| KFU/UCE | Accounting | 6 | Zk+ | 2+2+0 | 1 | Summer | |
| KPM/PE | Business Economy | 6 | Zk+ | 3+1+0 | 1 | Summer | |
| KEM/EK2 | Macroeconomics | 6 | Zk+ | 3+1+0 | 1 | Summer | |
| KOP/ÚOP | Introduction to Commercial Law | 3 | Zk | 2+0+0 | 1 | Summer | |
| KMO/MTG | Marketing | 6 | Zk+ | 2+2+0 | 1 | Summer | |
| KMO/MTGB | Marketing Applications | 4 | Zk+ | 2+1+0 | 2 | Winter | |
| KPM/MANG | Management | 6 | Zk+ | 3+1+0 | 2 | Winter | |
| KEM/STA | Statistics | 6 | Zk+ | 2+2+0 | 2 | Winter | |
| KFU/FIV | Financial Reporting | 6 | Zk+ | 2+2+0 | 2 | Winter | |
| KMO/OB | Retail | 5 | Zk+ | 3+1+0 | 2 | Summer | |
| KPM/PMN | Project Management | 6 | Zk+ | 2+2+0 | 2 | Summer | |
| KFU/FIM | Financial Management | 6 | Zk+ | 2+2+0 | 2 | Summer | |
| KMO/MTGV | Market Research | 3 | Zk+ | 1+1+0 | 2 | Summer | |
| KEM/STZD | Statistical Data Analysis | 4 | Zk+ | 2+2+0 | 2 | Summer | |
| KMO/PROMO | Marketing Project | 4 | Zp | 0+0+2 | 3 | Winter | |
| KMO/PRX | Practical Training | 5 | Zp | 0T+3T+0T | 3 | Winter | |
| KMO/SEU | World Economy and the EU | 4 | Zk+ | 2+0+1 | 3 | Winter | |
| KMO/SBP1 | Thesis Related Seminar 1 | 2 | Zp | 0+0+2 | 3 | Winter | |
| KMO/MINT | Marketing on the Internet | 4 | Zk+ | 2+1+0 | 3 | Winter | |
| KMO/MTGS | Service Marketing | 4 | Zk+ | 2+0+1 | 3 | Summer | |
| KEM/SBZEK | State Bachelor Exam in Economics | 0 | Szv | 0+0+0 | 3 | Summer | |
| KMO/TOJ | Business Negotiation Training | 4 | Zk+ | 2+1+0 | 3 | Summer | |
| KMO/SBP2 | Thesis Related Seminar 2 | 10 | Zp | 0+0+2 | 3 | Summer | |
| KMO/SBZMR | Bachelor State Examination in MM | 0 | Szv | 0+0+0 | 3 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KMO/AMK | Marketing Communication | 4 | Zk+ | 1+0+1 | 3 | Winter | The course is available to visiting students |
| KMO/NMK | Marketing Communication in German | 4 | Zk+ | 1+0+1 | 3 | Winter | The course is available to visiting students |
| KMO/AMS | Marketing Case Studies in English | 4 | Zp | 0+0+2 | 3 | Summer | The course is available to visiting students |
| KMO/NMS | Marketing Case Studies in German | 4 | Zp | 0+0+2 | 3 | Summer | The course is available to visiting students |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KMO/AMM | International Marketing in English | 4 | Zk+ | 1+0+1 | 2 | Winter | |
| KPM/SOMAD | Social and Managerial Skills | 4 | Zk+ | 1+2+0 | 3 | - | |
| KMO/GCM | Graphics and Copywriting for Marketing | 4 | Zk+ | 1+1+0 | 3 | Winter | |
| KMO/MMT | Marketing Management in Tourism | 5 | Zk+ | 2+1+0 | 3 | Winter | |
| KGE/RMM | Regional and City Management - Marketing | 4 | Zk+ | 2+0+0 | 3 | Summer | |
| KMO/OVO | Business Relations and Operations | 4 | Zk | 3+0+0 | 3 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KEM/MAM | Managerial Modelling | 6 | Zk+ | 3+2+0 | 2 | Winter | |
| KEM/EAE | Economic Applications in Excel | 4 | Zp | 0+2+0 | 2 | Summer | |
| KEM/LOG | Logistics | 6 | Zk+ | 2+2+0 | 2 | Summer | |
| KMO/MMO | Retail Marketing and Management | 4 | Zk+ | 2+1+0 | 3 | Winter | |
| KFU/MUCN | Managerial Accounting | 4 | Zk+ | 2+1+0 | 3 | Winter | |
| KFU/DAP | Business Taxes | 4 | Zp | 1+2+0 | 3 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KGE/GBS | Geography of Bavaria and Saxony | 3 | Zp | 2+0+1 | 2 | Summer | |
| KMO/GCR | Geography of Tourism | 5 | Zk+ | 2+0+2 | 3 | Winter | |
| KMO/EEI | European Economic Integration | 3 | Zp | 1+0+1 | 3 | Summer | |
| KGE/GPLI | Geography of Global Issues | 3 | Zp | 2+0+1 | 3 | Summer | |
| KMO/UMT | Project Seminar - Sustainability | 5 | Zp | 0+0+4 | - | - |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| UJP/AC5B | Business English Intermediate 1 | 4 | Zp | 0+4+0 | 1 | Winter | |
| UJP/AC6B | Business English Intermediate 2 | 4 | Zk+ | 0+4+0 | 1 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| UJP/AC7B | Business English 3 | 4 | Zp | 0+4+0 | 1 | Winter | The course is available to visiting students |
| UJP/AC8B | Business English 4 | 4 | Zk+ | 0+4+0 | 1 | Summer | The course is available to visiting students |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| UJP/NC5W | Business German Intermediate 1 | 4 | Zp | 0+4+0 | 1 | Winter | |
| UJP/NC6W | Business German Intermediate 2 | 4 | Zk+ | 0+4+0 | 1 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| UJP/NC7W | Business German 3 | 4 | Zp | 0+4+0 | 1 | Winter | The course is available to visiting students |
| UJP/NC8W | Business German 4 | 4 | Zk+ | 0+4+0 | 1 | Summer | The course is available to visiting students |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| UJP/EBC | English for Business Communication | 2 | Zp | 0+2+0 | 2 | - | The course is available to visiting students |
| UJP/EBCS | Business Culture Studies in English | 2 | Zp | 0+2+0 | 2 | - | The course is available to visiting students |
| UJP/NCR | German for Tourism | 2 | Zp | 0+2+0 | 2 | - | The course is available to visiting students |
| UJP/EFT | English for Tourism | 2 | Zp | 0+2+0 | 2 | - | The course is available to visiting students |
| UJP/NBA | German for Banking | 2 | Zp | 0+2+0 | 2 | - | The course is available to visiting students |
| UJP/EFB | English for Finance and Banking | 2 | Zp | 0+2+0 | 2 | - | The course is available to visiting students |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| UTS/TV | Physical Education | 1 | Zp | 0+2+0 | 1 | - | |
| KFU/ZUC | Principles of Accounting | 3 | Zp | 2+0+0 | 1 | Winter | |
| KMA/MP1 | Mathematical proseminar 1 | 2 | Zp | 0+2+0 | 1 | Winter | |
| KMA/SZM1 | Seminar to Subject KMA/ZM1 | 2 | Zp | 0+2+0 | 1 | Winter | |
| KPO/USPN | Introduction to the Study of Law | 3 | Zk | 2+0+0 | 1 | Winter | |
| KMO/TUR | Tourism Essentials | 3 | Zk+ | 2+0+0 | 1 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KMO/HMM | Hospitality Marketing Management | 3 | Zk+ | 1+0+1 | 2 | - | |
| KMO/MML | Spa Marketing Management | 3 | Zk+ | 1+0+1 | 2 | Winter | |
| KPM/PPR | Personnel Processes in Organizations | 4 | Zk+ | 2+1+0 | 2 | Winter | |
| KPM/ZAP | Fundamentals of Business | 4 | Zk+ | 2+1+0 | 2 | Winter | |
| KMO/PCR | Tourist Guide | 5 | Zk+ | 1+2+0 | 2 | Summer | |
| KMO/SCT | Study Tours for Tourism | 3 | Zp | 0+2D+26S | 2 | Summer | |
| KPM/PPP | Business Plan and Business in Practice | 4 | Zk+ | 2+1+0 | 3 | Summer | |
| KMO/PS | Project Seminar | 3 | Zp | 0+0+2 | 3 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KMO/HMM | Hospitality Marketing Management | 3 | Zk+ | 1+0+1 | 2 | - | |
| KEM/OF | Private Finance | 4 | Zk+ | 2+1+0 | 2 | - | |
| KPM/PPR | Personnel Processes in Organizations | 4 | Zk+ | 2+1+0 | 2 | Winter | |
| KPM/ZAP | Fundamentals of Business | 4 | Zk+ | 2+1+0 | 2 | Winter | |
| KMO/MML | Spa Marketing Management | 3 | Zk+ | 1+0+1 | 2 | Winter | |
| KMO/AICB | Intercultural Communication for Business | 4 | Zk | 1+1+0 | 2 | Winter | The course is available to visiting students |
| KMO/SCT | Study Tours for Tourism | 3 | Zp | 0+2D+26S | 2 | Summer | |
| KMO/PCR | Tourist Guide | 5 | Zk+ | 1+2+0 | 2 | Summer | |
| KPM/ABS | Amazing Business School | 4 | Zp | 0+0+3 | 3 | - | |
| KPM/SP | Social entrepreneurship | 3 | Zp | 1+0+1 | 3 | - | |
| KFU/CIF | - | 2 | Zp | 0+0+1 | 3 | - | |
| KGE/EG3 | Economic Geography 3 | 4 | Zk+ | 2+0+2 | 3 | Winter | |
| KMO/SMM | Social Media Marketing | 4 | Zk+ | 1+0+1 | 3 | Winter | |
| KFU/FAN | Financial Analysis | 4 | Zp | 1+2+0 | 3 | Winter | |
| KFU/BAN | Banking | 4 | Zk+ | 2+1+0 | 3 | Summer | |
| KMO/PS | Project Seminar | 3 | Zp | 0+0+2 | 3 | Summer | |
| KPM/PPP | Business Plan and Business in Practice | 4 | Zk+ | 2+1+0 | 3 | Summer |