Information on study programme

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Faculty Faculty of Economics (FEK)
Study programme Marketing Management (B0414A050002)
Branch of study / Specialization Marketing Management (B0414A050002/0 - 21)
Level of acquired qualification Bachelor
Form of study Full-time
Standard length of study 3 years
Number of ECTS credits 180
Qualification awarded Bachelor (0)
Access to further studies Master study programme  
Type of completion State Final Exam
Study and Examination Code URL
Faculty coordinator for international students
Šťastná Petra, Mgr.
Email: ihoraiso@fek.zcu.cz
Phone: +420 377 633 409
Fax:
Key learning outcomes The Bachelor programme runs for a standard length of 3 years. To meet the programme requirements students is expected: to obtain at least 180 credits (corresponding to 180 credits in ECTS), to write and defend their Bachelor theses and to pass the final state examination.
Specific admission requirements The outcome and overview of previous secondary school studies; significant specialized activities during secondary school and successful completion of the National Comparative Exams (NSZ) will be taken into consideration
Specific provisions for recognition of prior learning General Rules for the Recognition of Previous Studies
Qualification requirements and regulations unspecified
Profile of the programme unspecified
Persistence requirements Absolventi budou disponovat odbornými znalostmi, dovednostmi a obecnými způsobilostmi, které jim umožní pokračovat v navazujícím magisterském studijním programu zaměřeném na marketing nebo ekonomiku a management.
Occupational profiles of graduates with examples unspecified
Branch of study / Specialization guarantor Konečná Jana, doc. Ing. Ph.D., MBA
1. year 2. year 3. year Undetermined year
Winter Summer Winter Summer Winter Summer Winter Summer
KMA/ZM1 (4)
KPM/UPE (4)
KIV/ZI (3)
KPM/PSYCH (4)
KEM/EK1 (6)
KMO/UDS (3)
Sum of ECTS credits
for compulsory courses 24
From the following group of courses and from the list of optional courses student has to register for sufficient number of courses so that the sum of their ECTS credits is 6
UTS/TV (1)
UJP/NC5W (4)
UJP/AC5B (4)
UJP/NC7W (4)
UJP/AC7B (4)
KMA/SZM1 (2)
KFU/ZUC (3)
KPO/USPN (3)
KMA/MP1 (2)
KPM/PE (6)
KOP/ÚOP (3)
KMO/MTG (6)
KFU/UCE (6)
KEM/EK2 (6)
Sum of ECTS credits
for compulsory courses 27
From the following group of courses and from the list of optional courses student has to register for sufficient number of courses so that the sum of their ECTS credits is 3
UJP/AC6B (4)
UJP/AC8B (4)
UJP/NC8W (4)
UJP/NC6W (4)
KMO/TUR (3)
KEM/STA (6)
KMO/MTGB (4)
KPM/MANG (6)
KFU/FIV (6)
Sum of ECTS credits
for compulsory courses 22
From the following group of courses and from the list of optional courses student has to register for sufficient number of courses so that the sum of their ECTS credits is 8
UJP/EBCS (2)
UJP/EFB (2)
UJP/EBC (2)
UJP/NBA (2)
UJP/NCR (2)
UJP/EFT (2)
KEM/OF (4)
KMO/HMM (3)
KEM/MAM (6)
KMO/AMM (4)
KPM/PPR (4)
KMO/MML (3)
KPM/ZAP (4)
KMO/AICB (4)
KMO/OB (5)
KEM/STZD (4)
KMO/MTGV (3)
KFU/FIM (6)
KPM/PMN (6)
Sum of ECTS credits
for compulsory courses 24
From the following group of courses and from the list of optional courses student has to register for sufficient number of courses so that the sum of their ECTS credits is 6
KEM/LOG (6)
KGE/GBS (3)
KEM/EAE (4)
KMO/PCR (5)
KMO/SCT (3)
KMO/PRX (5)
KMO/PROMO (4)
KMO/MINT (4)
KMO/SBP1 (2)
KMO/SEU (4)
Sum of ECTS credits
for compulsory courses 19
From the following group of courses and from the list of optional courses student has to register for sufficient number of courses so that the sum of their ECTS credits is 11
KPM/SOMAD (4)
KPM/ABS (4)
KFU/CIF (2)
KPM/SP (3)
KFU/MUCN (4)
KMO/GCR (5)
KMO/AMK (4)
KMO/MMO (4)
KMO/NMK (4)
KMO/MMT (5)
KMO/GCM (4)
KGE/EG3 (4)
KMO/SMM (4)
KFU/FAN (4)
KEM/SBZEK (0)
KMO/SBZMR (0)
KMO/MTGS (4)
KMO/SBP2 (10)
KMO/TOJ (4)
Sum of ECTS credits
for compulsory courses 18
From the following group of courses and from the list of optional courses student has to register for sufficient number of courses so that the sum of their ECTS credits is 12
KGE/RMM (4)
KMO/NMS (4)
KMO/AMS (4)
KFU/DAP (4)
KMO/EEI (3)
KGE/GPLI (3)
KMO/OVO (4)
KFU/BAN (4)
KMO/PS (3)
KPM/PPP (4)
Sum of ECTS credits
for compulsory courses 0
From the following group of courses and from the list of optional courses student has to register for sufficient number of courses so that the sum of their ECTS credits is 30
KMO/UMT (5)
Sum of ECTS credits
for compulsory courses 0
Student chooses optional courses so that the number of ECTS credits for optional courses totals: 30.
Total 60 credits Total 60 credits Total 60 credits Total 60 credits
Total 180 credits